The Benefits: What the Cowes International Cup will do for you!
Business Development
Your crew will learn how to execute new
communication and leadership skills, develop effective
teamwork and decision-making abilities, transferable
from the sea to the workplace!
Sailing is the best team exercise available – even being used by Williams F1 Racing.
Brendon Cleaver, Human Resources Manager, Foster
Yeoman Ltd describes a corporate regatta as “A good
value team building experience with the added
advantage that we were getting the company some
solid marketing exposure at the same time.”
Foster new relationships with fellow business leaders
and develop new contacts amongst other crews in a
relaxed, informal atmosphere at social events and
keep in touch through the web site and regular new bulletins.
“Corporate hospitality is a vital part of the marketing
mix,” Sir Digby Jones, CBI Director General. At sea
you are completely away from the normal distractions
of business life – the perfect environment for
developing closer relationships with your clients.
Feedback Keen yachtsman and London solicitor David Moore commented: “As a keen sailor, I have often encouraged our firm to enter a corporate regatta. However, putting aside my natural enthusiasm for the sport, some appeared too strenuous – especially for less-experienced colleagues – leaving little time or energy for networking! Others were limited to one category of business.
In my opinion, the organisers of the COWES INTERNATIONAL CUP™ have developed the perfect format. It still represents a huge challenge to the crew – a great test of teamwork, leadership and communication skills – but the race schedule and combination of social events lend themselves to meeting new contacts from a wide range of companies. As we all know, doing business is about the people involved and their relationships. Getting to know the other crews, along with the opportunity to entertain clients aboard a luxury powerboat whilst watching the team race, will ensure that the event is a real winner for all concerned." David Moore, Partner, Collyer-Bristow (Solicitors, London & Geneva)
To secure your entry to the Cowes International Cup, reserve corporate entertainment packages, or further information, please: Telephone: +44 (0)23 8086 8595
E-mail: info@cowesinternationalcup.com
or use the 'Contact Us' page on this web site.
A donation will be made to the Cystic Fibrosis Trust for every yacht entered and spectator boat booked.